The luxury home market is in a special position in the investment world. It is usually praised, it is constantly talked about, but it is hardly ever examined as carefully as other types of assets. Most investors are emotional in their approach to the luxury property because they believe that a high price is automatically accompanied by high returns. Some completely reject it as illiquid or inefficient.

The reality is in the middle.

Luxury real estate can be used as a strong portfolio tool- but it requires to be tackled in a structured, clear and long term perspective of investment. And with that, the highest quality property will silently undermine the performance of the entire portfolio.

Luxury Real Estate and normal Property Investment.

Not everything that is costly to buy can be considered a good investment. Quality is not determined just by price as far as investment is concerned. It is the performance of the asset with time that counts.

Luxury real estate and ordinary investment in property are not the same in a number of ways:

• The buyer demand is smaller yet stronger.
• Short-term affordability does not have as much influence on decision-making.
• Pricing cycles are minor as compared to design, planning, and location.

That is why luxury real estate does not act as in the real estate market and should be considered in the context of the real estate portfolio management, but not in the context of the isolated deal logic.

When Luxury Real Estate Really Makes Sense in a Portfolio.

Luxury is a good business when it is not the initial destination of an investor. Liquidity stress, lack of flexibility and options of exiting is common in investors who over allocate too early to luxury.

Luxury real estate starts to pay off when:

• It has already diversified its core investments in the asset classes.
• Real estate is not the only liquidity available to the investor.
• It is obvious that the holding horizon is long-term.
• The aim is capital conservation and average appreciation.

Luxury assets are stabilisers, not accelerators, in the context of investment and portfolio management.

Luxury Property as Capital Preservation Tool.

Capital preservation is one of the most powerful points of luxury real estate. Luxury properties that are well planned have better chances to withstand the recession because they are less likely to depreciate but rather pick up pace over the years.

This happens because:

• Proprietors are not coerced peddlers.
• Supply is limited
• The sites are selected very well.
• Design quality ages better

Luxury real estate can be treated as a wealth anchor by investors who are interested in best real estate investments on a long term basis instead of a gambling activity.

The use of Luxury Assets in Risk Distributions.

Any real-estate portfolio is risky, location risk, market cycle risk and liquidity risk. Luxury real estate is one way of allocating some of these risks in comparison to mass-market assets.

As a part of a diverse property portfolio, luxury property:

• Minimise exposure to over supplied segments.
• Stabilize turbulent periods.
• Less dependence on quick movement of prices.

This does not eradicate risk, but it re-structures it -it turns it to a more manageable form by patient investors.

Liquidity: The Trade-Off of the most importance.

Real estates Luxury real estate is illiquid in nature. It is not a vice–it is a quality.

The issues that emerge when investors:

• Expend excess capital on luxuries.
• Expect quick exits
• Disregard urgent liquidity requirements.

In the management of the real estate portfolio the luxury property must be purchased when the liquidity is already obtained elsewhere. Otherwise, investors will run the risk of being rich in assets and the cash poor.

Design in Luxury Real estate is more important than Yield.

The standard property investment is usually dominated by yield. The question of design longevity is more important in luxury real estate.

Long-term performing properties are those that usually have:

• Timeless architecture
• Real plans instead of theatrical design.
• Managed development systems.
• Strong planning norms

That is why, most experienced investors are more concerned with design-based or branded houses to include in their real estate portfolio.

Real Estate and Rental Performance of Luxury Real Estate.

The business is not mainly concerned with income assets, and this does not imply that rental performance is not crucial with luxury properties.

High-quality luxury homes:

• Recruit top professionals and expatriates.
• Reduce the turnover of tenants.
• Retain mature market occupancy levels.

Consistency, rather than headline rental yield is more important to the people who purchase rental property in the luxury segment. Constant income promotes power and long term planning.

Luxury Real Estate for NRIs

In the case of NRIs, luxury real estate can have a twofold purpose, which is emotional attachment and strategic positioning.

Luxury property is reasonable to NRIs when:

• There is a management of ownership.
• It has quality property management.
• The asset is in tandem with global standards of living.
• The requirements of intervention are low.

The luxury assets tend to be more successful as compared to the mid-segment investments in terms of ease of ownership and long-term irrelevancy to the NRIs who may want to purchase property in India.

The most common errors made by investors of Luxury Property.

Luxury real estate fails when investors:

• Overallocate capital
• Buy based purely on brand
• Ignore exit flexibility
• Anticipate appreciation in the short term.
• Consider luxury as a surety of safety.

Luxury real estate is a payoff to patience, planning and restraint. In their absence, it will turn out to be a liability instead of a portfolio strength.

The Fitting of Luxury Assets into the Real Estate Portfolio Management.

Under structured real estate portfolio management services, luxury assets are typically allocated as:

• Long-term holds
• Low-turnover assets
• Aspects of capital preservation.
• Intergenerational or legacy holdings.

Their utilization in tactical trading or quick rotation of portfolio is uncommon.

Frequently Asked Questions- Luxury Real Estate as a Portfolio Asset.

Is luxury real estate a good investment in India?

Yes, provided that it is treated as a long term portfolio asset not a short term trade.

Is luxury property supposed to pay good rental returns?

The luxury segment is more about rental stability than high yield.

Is branding an assurance of appreciation?

No. Branding will work only with the assistance of planning, location, and execution.

Do first-time investors fit into the luxury real estate category?

Usually not. It is more effective when the basics of the portfolio are set in place.

To what extent is the exposure to luxury healthy in a portfolio?

No concrete figure exists; however, in most situations, overexposure brings about stress on liquidity.

Next Steps

Luxury real estate does not involve possession of the most costly property. It is concerning having the right property at the right point of your investment life.

Considered as a disciplined management of real estate portfolios, the luxury assets have the capability to retain capital, decrease volatility and introduce long-term stability.

In the event that you are considering luxury property and you need to know when it actually makes sense in your portfolio, we would be happy to provide objective, portfolio-led advice.

Call to initiate the conversation: 7877775772

Disclaimer

It is informational material and is not investment advice. Investing in real estate is prone to market risks. It is advisable that investors do due diligence and seek professional advice before deciding on their investments.